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Fortnum & Masons Christmas Box for soldiers, WW1
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Fortnum & Masons Christmas Box for soldiers, WW1
Advertisement for quintessential London department store, Fortnum & Mason, in particular their Thirty Shilling Xmas Box of selected provisions which could be sent to the front for lucky soldiers (though probably officers!). Latest date for dispatch to France was 14 December 1917 and a war catalogue was available upon application. The box contained a fine selection of food including real turtle soup, roast goose, brandy sauce and cherries in brandy. Date: 1917
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Media ID 14146630
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Department Fortnum Gift Gifts Hamper Hampers Institution Luxurious Mason Posh Present Presents Provisions Sending Soup Store Treat Treats Turtle
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A Treasured Gift from Home: Fortnum & Mason's Thirty Shilling Xmas Box for the Soldiers of World War I This evocative photograph captures the essence of Christmas spirit during the dark days of World War I, as Fortnum & Mason, the quintessential London department store, prepared to send their Thirty Shilling Xmas Box to the front lines. The latest date for dispatch to France was set for 14 December 1917, and those interested could request a war catalogue to peruse the luxurious contents of this special hamper. The Thirty Shilling Xmas Box was a veritable feast for the soldiers, a treat to remind them of the comforts of home. Inside, they would find a fine selection of food, including real turtle soup, roast goose, brandy sauce, and cherries in brandy. Such luxuries were a rare indulgence for the troops, and the receipt of such a box would have been a cherished moment for many. Fortnum & Mason had long been a British institution, synonymous with the finest foods and luxurious goods. During the war, the store continued to uphold its reputation for excellence, providing a small but significant reminder of the comforts of home for those braving the harsh conditions of the battlefield. This photograph stands as a testament to the enduring spirit of generosity and hope during even the most challenging of times.
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