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WWI Poster, If the cap fits you, join the Army today
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WWI Poster, If the cap fits you, join the Army today
WWI Parliamentary Recruiting Committee Poster, If the Cap fits you, join the Army today. Date: 1915
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Media ID 9398418
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Committee Enlist Fits Join Khaki Lettering Parliamentary Peaked Recruiting Recruitment Today
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EDITORS COMMENTS
This powerful and iconic World War I poster, titled "If the Cap Fits You, Join the Army Today," was produced by the Parliamentary Recruiting Committee in 1915. The image features a red peaked cap with the lettering "If the Cap Fits You, Join the Army Today" emblazoned across it, against a stark, khaki background. The cap sits atop a stack of uniforms and equipment, inviting potential recruits to try it on and enlist in the army if it fits comfortably. The use of the cap as the central prop in this poster is a clever and effective recruitment tool. The cap symbolizes the soldier's identity and commitment to the army, and the phrase "If the cap fits you" implies that the army is a good fit for those who try it on. The cap also serves as a visual anchor, drawing the viewer's attention to the text and the call to action. The poster's text is written in bold, clear lettering, making it easy to read and understand, even from a distance. The use of the color red for the text adds a sense of urgency and importance, while the khaki background reinforces the military theme. The date "1915" is also included at the bottom of the poster, reminding viewers of the ongoing wartime effort and the need for new recruits. The "If the Cap Fits You, Join the Army Today" poster is a powerful example of graphic design and propaganda during WWI. Its simple yet effective message and striking visuals helped to encourage thousands of young men to enlist in the British army during a time of great need.
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