VISUAL DESCRIPTION
This image appears to be a vintage advertisement for "Operation Air Beef, " describing it as a pioneering venture in North Australia. The ad features several black-and-white photographs and text detailing the operation. At the top, there's an illustration of a plane with the words "OPERATION 'AIR BEEF'" prominently displayed. Below this title, the caption reads "A PIONEER VENTURE IN NORTH AUSTRALIA. " The main body of text states that in September, a "Bristol" Freighter transported four tons of quartered beef from Glenroy Station to Wyndham over 600 miles away within two hours. It emphasizes that 2, 000, 000 lb. of beef were carried by air. There are three images below this description: 1. The first photo shows cattle being loaded onto an aircraft with the caption: "Twice a day, the Freighters took off from Glenroy across vast and baffling expanses carrying live-stock carcasses south. " It also adds that soon they will carry frozen meat. 2. The second photo depicts men working on butchering or processing meat with machinery and is accompanied by text explaining how sides are completely swathed in Northern Territory hides before being stowed away inside refrigerated holds. 3. The third photo displays an aircraft labeled "'Air Beef'" taking off from what looks like a simple airstrip with minimal infrastructure; according to its caption, these flights originated from an £100 airfield. At the bottom right corner is another photograph showing part of a building with signage indicating it belongs to The Bristol Aeroplane Company Limited England. Overall, this historical advertisement promotes an innovative approach to transporting beef via air travel directly from remote areas for shipment overseas while highlighting efficiency and speed provided by using Bristol Freighters during this operation.

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