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Hindu, from Worlds Smokers series (N33) for Allen & Ginter Cigarettes, 1888
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Hindu, from Worlds Smokers series (N33) for Allen & Ginter Cigarettes, 1888
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Media ID 19986042
© Heritage Art/Heritage Images
Allen And Allen And Ginter Allen Ginter Ginter Ginter Allen Hindu Hinduism National Costume National Dress Pipe Stereotype Stereotypical Stereotyping Tobacco Company Tobacco Pipe Trade Card Turban Turbans Head Dress Headgear Parody Satirical
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EDITORS COMMENTS
This 19th-century lithograph titled "Hindu, from Worlds Smokers series (N33) for Allen & Ginter Cigarettes, 1888" is a remarkable piece of American heritage art. The image showcases a man dressed in traditional Hindu attire, adorned with an intricately designed turban and a magnificent headgear. His facial hair and distinguished moustache add to his regal appearance. The portrait captures the essence of cultural diversity during the Victorian era in America, reflecting the fascination with different national costumes and customs. However, it is important to note that this artwork also embodies certain stereotypes prevalent at that time. Through satire and parody, this trade card challenges societal norms by humorously exaggerating certain aspects of Hinduism while promoting smoking as part of popular culture. It serves as a reminder of how advertising was used to shape perceptions and reinforce stereotypes during this period. Displayed at The Metropolitan Museum of Art's collection, this vibrant color print reflects the artistic techniques employed by Allen & Ginter Cigarettes in their promotional materials. While appreciating its aesthetic value today, it is crucial to acknowledge the historical context surrounding such images and recognize their impact on society's perception of different cultures. As we examine this piece through a contemporary lens, let us appreciate its artistic merit while engaging in critical dialogue about representation and cultural understanding.
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