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Poster advertising Icilma, 5, avenue de l Opera, Paris, 1895 (colour litho)
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Poster advertising Icilma, 5, avenue de l Opera, Paris, 1895 (colour litho)
PER320952 Poster advertising Icilma, 5, avenue de l Opera, Paris, 1895 (colour litho) by Pal (Jean de Paleologue) (1855-1942); Private Collection; (add.info.: affiche; publicite; beaute; hygiene; tentation; serpent; femme nue; cosmetique; printed by Chardin, 17 passage Daudin, Paris; ); French, out of copyright
Media ID 22379042
© Bridgeman Images
Beauty Product Cosmetic Lotion Temptation Trademark Naked Female Serpent Snakes
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EDITORS COMMENTS
This 1895 poster advertisement for Icilma, located at 5, avenue de l'Opera in Paris, is a true masterpiece of its time. Created by Pal (Jean de Paleologue), this colour lithograph showcases the artist's exceptional talent and creativity. The poster exudes beauty and hygiene with its striking imagery. A naked female figure, with long blond hair cascading down her back, stands as the focal point of the composition. Her alluring presence is heightened by the coiling serpent wrapped around her body, symbolizing temptation and allure. Icilma's cosmetic product is cleverly incorporated into the artwork through subtle branding elements such as trademark symbols and lotion bottles strategically placed within the design. The use of vibrant colors adds to the visual appeal of this stunning piece. Printed by Chardin in Paris, this advertisement captures not only attention but also a sense of elegance that was prevalent during that era. It serves as a testament to both artistic skill and marketing ingenuity. Now part of a private collection, this historical print continues to captivate viewers with its timeless charm. Its depiction of beauty intertwined with temptation remains relevant even today. This remarkable work reminds us that art has always played an essential role in advertising while showcasing society's evolving standards of beauty throughout history.
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